Headquarters location
Operates in: ET, KE, RW, UG
Mission
Hello Tractor is an award-winning agricultural technology company on a mission to establish Africa as a global breadbasket by unlocking access to agricultural power. We serve smallholder farmers by connecting them to affordable mechanization and enabling partners to distribute a broader suite of products and services through our platform and hub network.
Current technology use
AI and Machine learning is used to monitor tractor usage, forecast weather patterns, and enable communication via text messages in areas with limited internet access. Blockchain technology to increase access to machinery for farmers in Africa.
Press and research
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IBM. (2018, December 11). IBM Research and Hello Tractor pilot digital wallet for agriculture based on AI and blockchain. IBM Middle East & Africa Newsroom.
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Boston University Global Development Policy Center. (2022, August 4). The Uber meets Salesforce for tractors: Using blockchain technology to increase access to machinery for farmers in Africa. Boston University.
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Boston University Global Development Policy Center. (2022, August 4). The Uber meets Salesforce for tractors: Using blockchain technology to increase access to machinery for farmers in Africa. Boston University.
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Jenane, C. (2025). Is Artificial Intelligence the future of farming? Exploring opportunities and challenges in Sub-Saharan Africa. World Bank Blogs.
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Koutchade, F., & Lohento, K. (2020). Facilitating farmers' access to mechanisation and job creation through innovation: Project completion report. Technical Centre for Agricultural and Rural Cooperation (CTA).
https://cgspace.cgiar.org/server/api/core/bitstreams/cc60c1f7-93b7-4c9d-90b4-465a2efabd76/content
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World Food Programme. (2021). Hello Tractor: Mobile IoT app connecting smallholder farmers with tractor services. WFP Innovation.